Sophie Vamvakitis opened Liberty & Frank with one guiding vision: to create beautiful, healthy hair. Not the kind of beautiful that looks good walking out but feels hollow six weeks later — the kind that rewards a slower, more considered approach to colour.
"My aim is for us to continue to educate ourselves and clients about what it takes to maintain our beautiful colours and looking after your hair outside of the salon. It's all part of the Liberty and Frank experience."
The salon sits in a heritage Victorian shopfront on Auburn Road in Hawthorn's Auburn Village — a real place with a real door, a hanging sign that sways on its chains, and a deep forest-green shopfront that has become the visual heart of the brand. Many clients walk from Auburn Station in under two minutes. Many others have been coming for the better part of a decade.
From day one, the practice has been built around three things: a genuine consultation before any colour decision is made, products chosen for their impact on hair health (Olaplex, Lakmé), and a partnership with Sustainable Salons Australia that means nothing harmful leaves without accountability. The $3 Green Fee on every invoice isn't marketing — it funds real resource recovery.
The team upskills every year. Not because it's expected, but because great colour starts with knowing what's happening in hair science right now.
