About Us — Liberty & Frank Hair Salon, Hawthorn

Liberty and Frank Hair Salon exterior shopfront signage on heritage brick building, Auburn Road Hawthorn

Sunlit white-brick salon interior corner with polished concrete floor and product shelf

Established 2016

Born from a desire to do things differently.

Sophie Vamvakitis opened Liberty & Frank in late 2016 with a simple idea: to offer clients a healthy approach to great hair, in an environmentally-minded salon. From the beginning, the vision was to create a welcoming space where beautiful hair, genuine connection and exceptional service come together.

Liberty & Frank is a space built on relationships, trust, and a wonderful sense of community. The clients who walked through the door in those early years are still here — many of them have been coming for close to a decade.

"We strive to create beautiful, healthy hair. Always."

What We Stand For

Four values. One vision.

Passion

Hair is our craft. We bring genuine care and enthusiasm to every service, every client, every visit.

Sustainability

Cruelty-free products, zero-waste initiatives through Sustainable Salons Australia, and a constant eye on our environmental footprint.

Respect

We listen. Our mission is for every client to feel comfortable, heard, and treated with genuine respect — from first consultation to final blow-dry.

Kindness

The small things matter. A warm welcome, an honest consultation, a space where you feel at ease — that's the Liberty & Frank experience.

2025 — A New Chapter

Same village. Same faces. New address.

In 2025, our world was turned upside down when a fire impacted our building and forced us to leave the space we had proudly called home for almost a decade. It was a moment that tested us — and showed us just how much this community means to us.

Today, you'll find us just across the road from our original salon at 111 Auburn Road. Same warmth, same stylists, same commitment to your hair — and a beautiful new space to grow into.

Liberty + Frank 111 Auburn Road, Hawthorn Same village. New address.

Conscious beauty, every day.

Our approach to beauty is inseparable from our approach to the world around us. We make choices that reflect our values — cruelty-free products, sustainable salon practices, and a commitment to ongoing education that keeps our team at the leading edge of their craft.

Cruelty-Free Products

We only use products that have not been tested on animals. Every brand we work with and recommend reflects this commitment.

Sustainable Salons Australia

Liberty & Frank is proud to partner with Sustainable Salons Australia. A $3 Green Fee with every visit helps fund resource recovery initiatives — recycling hair, metals, hair dyes and tools rather than sending them to landfill.

Ongoing Education

All staff are encouraged to attend a variety of courses every year. We believe an educated team creates better, healthier results — and clients who know how to care for their hair between visits.